What is PPC?
On a search engines results page there are two kinds of listings, organic and sponsored. Sponsored or paid listings are conspicuously (somewhat) identified at the top and or right hand side of the search engine results pages. Organic listings occur naturally, while sponsored or paid listings are bid for by advertisers. Advertisers decide […]
Continue Reading Add comment October 23rd, 2006
We tend to think about – and blog about – B2B web lead generation as exclusively a long-haul proposition: receive initial landing-page hit, capture email address, nurture via e-newsletter for 6-12+ months … then finally ring up the sale. While that’s certainly the most frequent case – and hence our e-marketing surely has to provide […]
Continue Reading Add comment October 20th, 2006
Let’s say you’ve got your search-engine marketing and even your offline programs revved up and working to attract visitors to your site. Now what?
Well, the answer to that is conversion. Not in the religious sense, of getting them to change their entire philosophy of life, the universe and everything; but more in the chemistry […]
Continue Reading Add comment October 19th, 2006
In designing – or rebuilding – your company’s web site, it’s vital to take the time to think about what your site’s visitors are likely to want from it, and what you want from them. Those two are rarely quite the same, so finding a proper balance between them is key to your site’s success. […]
Continue Reading Add comment October 19th, 2006
Welcome to eMagine’s blog on B2B Web Strategy…the blog for everyone who needs to keep up with all aspects of Web Strategy and Web Marketing.
The B2B Web Strategy blog (www.b2bwebstrategy.com) will post business-useful, thought-leadership information in at least the following categories:
Driving Traffic
Engaging Visitors
- Web Design
Converting
Measurement/Metrics
- Web Analytic Strategy
Internet Marketing
- Email
- PPC
- Search Engine Marketing
- SEO
Our […]
Continue Reading Add comment October 10th, 2006