Recently, we pointed our readers to a MarketingVOX posting on the rise of B2B blogging. Seems the folks there have been at it again, this time with a post giving a nice summary of a KnowledgeStorm and Universal McCann joint research study on the emerging role of podcasts on B2B technology purchase decisions.
A few of […]
Continue Reading Add comment November 30th, 2006
The pitfall of value-less content
You created your site because you wanted to deliver some kind of information to both your clients, and the general public. You wanted to help solve your users’ problems, offer something of value to the world, and hopefully generate a few leads in the process. Certainly, it’s a noble (and potentially […]
Continue Reading Add comment November 16th, 2006
We recently came across an outstanding article by Mike Schultz and John Doerr at RainToday.com: 5 Effects of a Website on a Service Business Brand. Because we believe it’s well worth a full read, we’re not going to quote it here at any great length; but here are just a few of its salient points, […]
Continue Reading Add comment November 16th, 2006
We’ve had that nagging, subliminal feeling for some time now that blogs had gone beyond the simply trendy, and were fast becoming business-critical in the B2B world. The folks over at MarketingVOX apparently couldn’t agree more: their recent post, “Research: Blogs a Powerful B2B Presence” summarizes an Emerging Media Series study conducted by KnowledgeStorm and […]
Continue Reading Add comment November 10th, 2006
Ah, yes… website traffic. It’s a bit like kids and Halloween candy: something you just can’t have enough of. No matter how much traffic your site gets, chances are you – or someone in your company – believes it’s not enough. So herewith, a quick guide to useful traffic-boosters.
Let’s look first at the online elements, […]
Continue Reading 2 comments November 8th, 2006
OK, so you have a nifty pay per click campaign running, and Sally Suspect has just clicked through to your landing page to grab a copy of your latest & greatest white paper. But before handing it over, you want to capture Sally’s critical contact information; so you hit her with your registration form prior […]
Continue Reading Add comment November 2nd, 2006