Pay per click advertising (PPC), allows marketers to quickly drive targeted traffic to their website. PPC also affords site owners the opportunity to test new product initiatives fairly quickly. But PPC has its pitfalls; so it is important to hire someone competent to do it for you, or to be prepared to spend a great […]
Continue Reading Add comment January 24th, 2007
Posting in B2BOnline, Gary Kreissman of Precision Prospects provides some pointers for overcoming the increasing Internet inefficiency and “clutter” that many B2B marketers see as increasingly frustrating their efforts to identify new customers.
Gary suggests following the lead of consumer marketers, who have moved beyond considering an email address as a “qualifier” and are instead seeking […]
Continue Reading Add comment January 18th, 2007
The folks at MarketingVOX have posted another nice summary of some recent research compiled by Lisa Phillips, senior analyst at eMarketer. The report cites Veronis Suhler Stevenson forecasts showing that online spending in the B2B category will rise 23.7 percent next year to $2.4 billion.
Still, that figure is dwarfed by print advertising among the top […]
Continue Reading Add comment January 10th, 2007
OK, you’ve taken the plunge and just completed your first major re-design in several years. It looks great, says what everyone thinks it should say; but the response “out there” ranges from tepid to deafening silence.
A good bit of the beauty of the Web is that sites market themselves, to an extent; but they invariably […]
Continue Reading Add comment January 4th, 2007