BtoB Magazine’s 2007 Marketing Priorities and Plans survey of 569 B2B marketing executives is out, and contains some surprising results. According to a nice summary of the study by the folks at MarketingVOX, more than three-fourths of B2B marketing executives say they plan to increase their online budgets next year.
Interestingly, the biggest slice of the […]
Continue Reading Add comment February 28th, 2007
OK, most of you probably know about using thought-leadership offers (white papers, webinars, blogs, newsletters, podcasts, etc., etc.) as “bait” for the purpose of converting your B2B site’s visitors to nurturable prospects. It’s certainly something we’ve preached about (some may say harped on) in our various communications for years.
And we’re not the only ones. Taking […]
Continue Reading 1 comment February 14th, 2007
We sometimes gloss over the critical importance of telemarketing (aka cold calling) as a key step in prospect acquisition and nurturing …possibly because we here at eMagine do it as a matter of course, so we tend to imagine that other firms must, too. But as we were reminded by Sandy O’Dell’s excellent post at […]
Continue Reading Add comment February 7th, 2007