Archive for March, 2007

E-mail Creative: Small Changes, Big Impact

Want to boost the open and click rates of your “nurturing” emails?  (Who doesn’t?!)
A study of B2B marketing emails by email marketing company SilverPOP – and neatly summarized by Kate Maddox, writing in B2Bonline.com – identified several creative elements which do just that.  The survey analyzed 147 e-mail campaigns sent by 115 B2B marketers, and […]

Continue Reading Add comment March 22nd, 2007

Can You Really Afford to Redo your Website?

Strange question, right?  …especially since you’re probably accustomed to us asking, “Can you afford not to….”
But recently we’re finding many companies (typically high-techs with internal technical resources) with first- and second-generation websites which have either been completely built in-house, or maintained and expanded upon in-house.  It’s one thing if that expansion consists only of content […]

Continue Reading 1 comment March 7th, 2007

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