Clients are always asking us:
“Should I be doing SEO? or PPC?”
(Here’s how we counsel them…)
Actually, it’s a bit of a mystery to us as to where companies come by the notion that this is an either/or issue. There’s no forced choice between SEO and PPC; each should be pursued to the extent that it yields a satisfactory ROI. For most companies, that will usually result in doing both on […]
Continue Reading Add comment June 6th, 2007