We’ve recently taken a lot of interest in determining the viability of Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC) among B2B and technology marketers.
See, there seems to be a great disparity between the amount of interest marketers have in search engine marketing and the amount of effort or budget being applied to it.
I recently […]
Continue Reading 1 comment October 24th, 2007
My company recently closed a deal with a company located several states away from us, in a region we’re really not doing much (or any) marketing in. Most of our Google marketing is done specifically within the regions we’re targeting.
The lead came in a couple of weeks ago, and we just closed the deal. (I […]
Continue Reading 1 comment October 22nd, 2007
If you need to ask what it is, you may be doing it without knowing; but the chances are greater that you aren’t. But don’t feel too bad… you’re by no means alone. Closed-loop lead management — in which you track leads from your web site or campaign landing pages right through to a closed […]
Continue Reading Add comment October 5th, 2007