Is Your Website the Core of Your Marketing? …or Still a Bit Player?
Back in the late 90s, companies were putting up websites largely as a defensive measure …for no more compelling reason than “everyone else is”, so no one wanted to risk being left out. Most marketing folks believed that this new tool would be important “someday”, but few were sure exactly how. So sites remained rather […]
Continue Reading Add comment November 16th, 2007