If you’re like most B2B marketers, you probably would choose webcasts almost every time as the preferred means to influence your prospects; they’re visual and provide a richer, quasi-personal means of communicating your message to your prospects. Chances are, you do white papers – if at all – primarily because your competitors do, […]
Continue Reading Add comment March 28th, 2008
You spent thousands of dollars outsourcing the design and development of your beautiful shiny new website …or you had capable people in house who developed it. Either way, it cost you and your company valuable resources, i.e., time and money; and no doubt plenty of blood, sweat and tears. From planning and […]
Continue Reading Add comment March 24th, 2008
We see so many websites that read much like print ads or brochures: going on and on about the virtues of the company and its products or services. Phrases like “leading”, “most flexible”, “best-performing”, “cutting edge”, “best practices” and other such superlatives appear to elbow each other for more and better page space.
Not […]
Continue Reading Add comment March 18th, 2008
It’s no secret – at least not to those of us in the industry – that website design projects tend to vary all over the map in terms of time-to-complete. And only some of that is due to the scope or size of the job; even for similar-scope projects, there’s a lot of […]
Continue Reading Add comment March 11th, 2008
In a recent posting on our B2B Web Strategy blog, we summarized David Meerman Scott’s fine piece on RainToday, provocatively titled “Don’t Trust An Advertising Agency To Build Your Web Site” …primarily because we couldn’t agree more with his premise.
Today we thought we’d turn it around to the positive, and discuss why you should engage […]
Continue Reading Add comment March 4th, 2008