It’s easy to get traumatized reading much of the current business news…
the Fed chairman saying that “recession is possible”;
the head of the NBER – which officially identifies recessions (after the fact) – saying that a “severe” recession is likely;
and grim news from the housing and financial sectors, almost daily.
Here’s something to keep in mind about […]
Continue Reading April 29th, 2008
In his posting “What Works in B2B Technology Marketing”, Tom Pick over at WebMarketCentral has provided a nice summary of Marketing Sherpa’s free whitepaper, Business Technology Marketing Benchmark Guide 2007-08: Practical Data for B2B Software, Hardware & Services Marketers. (The whitepaper itself distills the complete Benchmark Guide, which is available for a fee […]
Continue Reading April 23rd, 2008
You may have seen some of our postings summarizing industry forecasts for increasing industry online ad spending …recession or not. (See, for example, B2B Online Marketing Budgets Set to Rise Again in 2008 and Microsoft’s Yahoo Bid Reveals Confidence in Online Spending Growth.)
Of course, “industry spending” is simply the summation of many decisions taken […]
Continue Reading April 16th, 2008
Websites are by nature evolving beasts. Initially, it may be a struggle just to get enough solid content to fully describe your B2B’s offerings in a way that captivates your prospects (and gets sufficient attention from the search engines). Then you need to win the battle to keep it all fresh. Once […]
Continue Reading April 10th, 2008
We’ve certainly gotten some strange looks when we urge our B2B clients to stick with their website-renovation schedule, regardless of the state of the broader economy. But there are some very sound business reasons for doing so, and here are three of them…
In a downturn, smart companies seek to grow market share.
It […]
Continue Reading Add comment April 4th, 2008