You can’t turn on the TV or read the newspaper (and never mind the blogosphere!) these days without someone berating you for being insufficiently green or having too big an environmental footprint. It’s as though Al Gore and Kermit had suddenly been crowned kings of all media.
The result of all the hype – so […]
Continue Reading Add comment May 29th, 2008
Suddenly, there’s no end of buzz around social media… companies are scratching their (metaphoric) heads and saying things like, “Surely there must be some effective way to leverage these vehicles like Facebook and MySpace…”
We all kinda knew this day would come, for the simple reason that buyers are people, too. In fact, they’re people […]
Continue Reading Add comment May 23rd, 2008
Ah, the conventional wisdom. It’s what most of us fall back on when we think we’ve seen the answer “somewhere” …or flat-out just don’t know the answer, but don’t want to say so. It’s also, no doubt, a key factor in explaining the incredible persistence of myths.
The ultimate antidote to myths, of course, […]
Continue Reading May 16th, 2008
It may be tempting to think of search engine optimization (SEO) as an optional expense or activity… something that can be put off almost indefinitely, with no real harm done.
In reality, nothing could be further from the truth. By failing to optimize your website, your B2B is probably missing much if not most of […]
Continue Reading May 12th, 2008
Like every organism in nature, your company is constantly evolving: developing new products or services, addressing new markets, changing its image to the world (aka branding). That means that your website – as the company’s “front door” these days – absolutely must evolve to keep pace. Few things are more off-putting to […]
Continue Reading May 5th, 2008