In a recent blogpost, we talked about how the new social media shouldn’t be thought of only as a means to raise your Google page rank. While that’s still true, there is a rapidly growing relationship between social media and search engine marketing (SEM) that’s worth exploring.
In his recent ClickZ piece, “When Does Social Media […]
Continue Reading Add comment July 31st, 2008
OMG!! We just came across this absolute killer article (actually, only a few bricks shy of being a white paper!) by Jon Miller, “The Definitive Guide to Business-to-Business Marketing in a Recession.” OK, so that may be the most overblown title since Douglas Adams’ “Life, the Universe and Everything”; but please, don’t let that stop […]
Continue Reading Add comment July 24th, 2008
We’re continually amazed by the number of our good clients who are happy for us to help them with search engine optimization (SEO) …until it comes time for link building. They’re quite happy for us to worry about their keyword/keyphrase identification, page or H1 tags, alt-tags …all that gritty technoid stuff. But mention inbound links, […]
Continue Reading Add comment July 17th, 2008
It’s an article of well-placed faith among B2B companies – where sales cycles are nearly always lengthy – that lead nurturing is vitally important.
And that’s in good times, when you may have gotten used to picking off new business like it was low-hanging fruit. But as Anne Holland says in her SherpaBlog post, How to […]
Continue Reading Add comment July 10th, 2008
A joint survey by BtoB and the Association of National Advertisers last year revealed a gap we’ve gotten used to seeing: whereas only 10% of B2B marketers surveyed viewed social networking as effective, 36% of B2C marketers saw it as effective. The B2B respondents said they used social networks, blogs and virtual spaces such as […]
Continue Reading Add comment July 3rd, 2008