These are somewhat scary times at some B2Bs. Despite expert advice about becoming more aggressive in a downturn (some of it summarized in our posting “B2B Marketing in a Recession”), their top management is more inclined to be cutting marketing expense than approving increased spending. Leads are harder to come by and taking noticeably longer […]
Continue Reading Add comment August 21st, 2008
“(OK, so you) walk into a coffee shop and notice one of your best customers sitting at a table with several people you don’t know. You walk over to say ‘hi’ and your customer invites you to join them, and introduces you to the others. They are talking about your industry, and you quickly realize […]
Continue Reading Add comment August 14th, 2008
We sometimes get a call from a frantic prospect who says something like “I absolutely have to rank Number 1 on ‘convertible frammis’ by Monday.” Never mind that it’s Thursday afternoon, and that he means through organic search only …no PPC allowed.
We can only speculate as to what motivates a normally sane marketer to take […]
Continue Reading Add comment August 7th, 2008