All too often, we run into clients who tell us (or simply act as though) search-engine ranking is the most important goal of their online marketing. Truth be told, in many cases it’s not really the goal of the marketing exec nominally in charge of the effort, but that of someone one or two pay […]
Continue Reading Add comment September 25th, 2008
We recently came across the third biennial installment (or “Wave III”, as the authors label it) of the ITtoolbox/PJA IT Social Media Index survey, conducted during June/July of this year. A total of 2,935 Information Technology professionals from 109 countries participated, drawn directly from the ITtoolbox network.
Geographically, the survey respondent distribution was 56% North America, […]
Continue Reading Add comment September 18th, 2008
Over at marketingprofs.com, we came across some sage advice from Roxanne Lott in her piece, The Power of Search Within a Complex Sales Cycle. It’s a bit in the tried-&-true category; but because we continue coming across tech B2Bs who don’t realize or truly believe that search can help sell their $200K widget, we feel […]
Continue Reading Add comment September 11th, 2008
Perhaps because it’s so visible and buzz-generating, we tend to think of blogging as more pervasive among B2Bs than it truly is. In fact, only about 12% of Fortune 500s run a corporate blog; so it’s clearly a bit premature to call it mainstream.
Yet many of the companies that made an early commitment — and […]
Continue Reading Add comment September 4th, 2008