Perhaps in the present economy you’re a bit reluctant to spring for a website re-do. Hey, your site’s not that bad just yet …but then, you’re also not totally happy with its performance, either.
We’ve blogged before about the option of simply freshening your site’s design (aka “skins”), and about plugging holes in a site that […]
Continue Reading Add comment October 23rd, 2008
We’ve blogged in the past about the importance of classifying leads into some sort of A//B/C scheme and nurturing the ones in the research phase, vs. simply shipping all the leads over to Sales; and of being able to identify the occasional hot ones so as to get those to Sales a.s.a.p. But how does […]
Continue Reading Add comment October 16th, 2008
It seems like once a week – at least – a client asks me, “Should we be doing SEO …or PPC??” So it was nice to come across a piece by Julie Batten for ClickZ, “Coordinating Organic, Paid Search Efforts” …with its title giving a pretty strong hint that the answer isn’t going to be […]
Continue Reading Add comment October 9th, 2008
Got to thinking the other day about how strange it is that marketers still talk in terms of generating demand (as though they actually have some control over it). In fact, many of them will tell you that that task is very high on their priority list.
And for most of history, they were right: B2B […]
Continue Reading Add comment October 2nd, 2008