Who’s calling? Very likely, it’s a respondent to your PPC ad
Ever wonder whether some of your PPC responses happen offline (usually by phone), rather than via the usual click-through …perhaps days after the ad was viewed? We here at eMagine were curious about this in our own Web marketing, so we did a little study. We were astonished to discover that more than 60% of [...]
Continue Reading Add comment November 20th, 2008