Archive for November, 2008

Who’s calling? Very likely, it’s a respondent to your PPC ad

Ever wonder whether some of your PPC responses happen offline (usually by phone), rather than via the usual click-through …perhaps days after the ad was viewed?
We here at eMagine were curious about this in our own Web marketing, so we did a little study.  We were astonished to discover that more than 60% of our […]

Continue Reading Add comment November 20th, 2008

When outsourcing your PPC, it’s still best to remain involved

My team manages Pay Per Click (PPC) campaigns for a number of B2B clients, and of course we’re always gratified when new ones choose to outsource their programs to us.
A few clients, however, seem to operate as though there was some mystical connection between outsourcing and hand-washing (as in the Pontius Pilate story):  so that […]

Continue Reading Add comment November 6th, 2008

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