Archive for December, 2008

Going green will save you some long green (and the planet, too)

No question, everyone seems to be climbing on the “green” bandwagon …and mostly for the very best of altruistic reasons:  to leave the planet a bit better – or at least no worse – than they found it.  In fact, we blogged about this awhile back.
At least in marketing, though, there’s another great reason for […]

Continue Reading Add comment December 18th, 2008

Marketing spending – especially online – holding up quite well, thanks

We were pleased – OK, actually thrilled – to come across a couple of recent data points indicating real strength in online marketing, despite all the economic dark clouds…
Item 1:  From a quick poll of over 1,200 advertisers and agency execs (B2B and B2C) at the Association of National Advertisers annual conference in October…

34% said […]

Continue Reading Add comment December 9th, 2008


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