All marketers feel more comfortable about making decisions when they have some data about their buyers’ preferences …no surprise there. Until recently, such data generally came only by way of well-planned and relatively costly surveys, and thus were usually reserved for only the most critical decisions. Social media is changing all that, according to Adam [...]
Continue Reading Add comment June 30th, 2009
It’s perhaps no big surprise, but new Forrester research shows that online marketers are increasing their reliance on vehicles they know work: in particular, over 90% are clinging to email and search. Meanwhile, spending on emerging channels such as online video advertising and mobile is all but stagnant. The research surveyed 204 interactive marketing professionals, [...]
Continue Reading Add comment June 29th, 2009
Call it “the silent click”, if you will. Most B2B marketers think of Web advertising only in terms of lead generation, and so may be short-changing vehicles that don’t fit well into that ROI model. Now, along comes a study done by comScore last winter – in the teeth of the current economic doldrums – [...]
Continue Reading Add comment June 26th, 2009
Like eMagine, many B2Bs will ease into social media by way of starting a blog. Most of them will have that painful experience of “hitting a wall” once they run through the stuff they initially wanted to say. Kipp Bodnar over at Social Media B2B noticed this, and now has given us “20 Ideas For [...]
Continue Reading Add comment June 25th, 2009
Whenever we bring up social media with a new client, we’re braced to receive “that look” …the one that says, “Oh no, you’re talking about that Facebook, Twitter & YouTube stuff that my college kid is so addicted to.” Well, kinda/sorta; but also about LinkedIn, StumbleUpon, forums, private social networks, rich media (chiefly video), wikis, [...]
Continue Reading Add comment June 24th, 2009
According to MarketingSherpa/ADTECH research, 44% of marketers believe that email marketing to their house lists has “great ROI”. So you want to do as much as possible to keep your list names from being in the 69% that either “occasionally” or “frequently” unsubscribe from opt-in lists, according to Epsilon and ROI Research data. The biggest [...]
Continue Reading Add comment June 24th, 2009
At this point, of course, it depends a bit on who you ask and how long you’re prepared to wait. Bing did have a good second week: based on ComScore numbers, Ina Fried over at CNET News reports that Bing added another percentage point (now up to a total of 3 points, post-launch) to its [...]
Continue Reading Add comment June 23rd, 2009