So much attention is devoted to online lead-generating mechanisms (SEO, PPC, etc.) that much less is given to the less glamorous activities involved in properly handling those leads, once acquired. And in these recessionary times, leads are just much too precious to waste by mishandling them.
So along comes Mac McIntosh in his Sales Lead Report […]
Continue Reading Add comment July 31st, 2009
In these times when every dollar counts, I wanted to provide some actionable tips for writing better pay per click (PPC) ad copy …beyond the elementary hints that can be found almost anywhere on the Web. They can be introduced – and hopefully remembered – using just three words:
Empathize *** Identify *** Specify
B2B […]
Continue Reading Add comment July 30th, 2009
Though a bit of a dust-off from the files, Anne Stuart’s piece for Inc. on this evergreen subject has some timeless advice, well worth another read. Starting with the well-worn research that Web “readers” actually scan in a headlong rush, looking for specific items of interest, Anne encapsulates her recommended approach in “the three S’s”:
Make […]
Continue Reading Add comment July 30th, 2009
Yahoo and Microsoft today announced their joint search/advertising partnership, a deal that had been gestating since the turnover from Jerry Yang to Carol Bartz at Yahoo. “The reason the deal happened now is the recent success of Bing. I think it put pressure on Yahoo, as well as Yahoo not being able to turn it […]
Continue Reading Add comment July 29th, 2009
Twitter recently released a how-to guide called Twitter 101. While we sift through it to find more material for a longer post, Jeff Cohen has already done this and posted a brief summary over at Social Media B2B. Some of the points he gleaned from the Guide:
It’s about relationships. Hmmm… social media is about relationships; […]
Continue Reading Add comment July 28th, 2009
B2B marketers need to take note of where social media usage really is, according to recent research (summarized in BtoB “Top Agency”) conducted by Michael Stelzner and sponsored by Social Media Success Summit 2009.
Survey respondents identified the benefits of social media marketing as:
#1: gaining more attention for their business
#2: improving traffic and growing marketing lists […]
Continue Reading Add comment July 27th, 2009
Since a large part of our business is website redesigns, we’re always motivated to pass along info that can help our clients streamline the process. Here, MarketingSherpa discusses the recipe used by Bert DuMars of Newell Rubbermaid (if you’re thinking, “Oh snap, a B2C”, you should know that they also have sizable commercial/industrial lines of […]
Continue Reading Add comment July 24th, 2009