For those who may be wearying of hearing about “green shoots” …well, sorry, but here are a few more; and these are fairly close to home. They were dug up by an Association of National Advertisers study (repeating one done 6 and 12 months ago), and nicely summarized by Jack Loechner as a Research Brief [...]
Continue Reading August 31st, 2009
We hear this plaintive wail from clients all the time: “With everything else going on, how can we ever keep posting fresh content to our website?” Well, here’s a bit of tough love on this: keeping your website in tip-top shape is your job …not an interruption of it. If it’s hard for you to [...]
Continue Reading August 27th, 2009
Well, it was only a matter of time before all the hype around social networking produced a backlash …and it now has. See for example Luis Paez’s provocatively titled piece “Social Media is Useless”, over at The Direct Marketing Voice. Actually, Luis backs away from the title a bit, marshaling some audience-reach stats to support [...]
Continue Reading Add comment August 26th, 2009
Found this nifty little post over on DMNews, being a collection of the thoughts of four B2B marketers on the uses of social media. You’ll want to click on over and give it a full read; but herewith, a greatly condensed summary… From: Rob Crumpler, President & CEO, BuzzLogic Take time to understand social media; [...]
Continue Reading August 24th, 2009
No question, leads have been much harder to come by in the present economy. This has led B2Bs to focus much more strongly on their existing lead pipeline, on the theory that it will be easier to close one of those than to generate a new lead. This focus extends even to “stalled” leads… those [...]
Continue Reading August 20th, 2009
Sure, you “know” it is; you can just feel it in your bones. Plus there’s the odd war story of the customer who tells you they followed your email series for months, and used it as part of the justification for their purchase decision. Trouble is… keeping that series rolling takes a significant, very visible [...]
Continue Reading Add comment August 19th, 2009
We’ve blogged before about how smart companies maintain or even increase their marketing spend during recessions; it’s the easiest and cheapest time to grow market share. But let’s say you’ve made that case and lost, so budget cuts are looming; where should you make them, and what should you strive to hang on to, or [...]
Continue Reading August 17th, 2009