Due to its heightened importance in these tight times, we’ve run a couple of posts recently about email marketing: its pitfalls, plus tips for getting more “oomph” from it …so our regular readers may think of this as this as another in that series. Start from recent research by ReturnPath showing that about 28% of [...]
Continue Reading December 30th, 2009
We’ve often bogged about the many benefits of thought leadership, going back to one of our earliest posts. Recently, Chris Koch wrote a posting on his blog providing an actual five-step recipe for B2Bs seeking to attain thought leadership, which we felt was well worth a quick summary here (and a click over for the [...]
Continue Reading Add comment December 28th, 2009
In our recent post, “To register or not, revisited”, we discussed the virtues of voluntary – or even no – registration in front of your thought-leadership conversion bait (usually white papers). And we suggested also placing your registration request at the end of your downloadable material. Now along comes Jim Logan, posting on his blog [...]
Continue Reading December 23rd, 2009
In all the hoopla over Twitter, Facebook and the rest, it can be easy to forget the grand-daddy of all social media tools: your corporate blog. And as Newt Barrett reminds us in his post on Content Marketing Today, it’s still the most important social media vehicle for most B2Bs, by a wide margin. Newt [...]
Continue Reading Add comment December 21st, 2009
OK, so you’re proud of being an early adopter of social media. You have a strategy; you’ve set up accounts in all the relevant places like Twitter, Facebook, LinkedIn, and even some niche networks in your industry. This is terrific; all these profiles show up in Google searches for your company, because they all have [...]
Continue Reading December 17th, 2009
I don’t normally get into predicting the future; somehow, the here and now always seems to present sufficient challenges. But I usually enjoy reading where the experts believe things are going, and of course have at least as many subliminal opinions on the subject as the next practitioner. So it was good to come across [...]
Continue Reading Add comment December 16th, 2009
Recently we posted “To register or not, revisited” …an updating of one of our earliest posts from back in ’06. We reviewed the various camps of strongly-held opinion on the issue, including some promising new hybrid approaches that have surfaced in the intervening time. And then we bemoaned the surprising lack of research on such [...]
Continue Reading December 14th, 2009