B2B Web Strategy Blog - eMagine

B2B Blog Announcement

October 10th, 2006 Posted by: Bill Gadless

Welcome to eMagine’s blog on B2B Web Strategy…the blog for everyone who needs to keep up with all aspects of Web Strategy and Web Marketing.

The B2B Web Strategy blog (www.b2bwebstrategy.com)  will post business-useful, thought-leadership information in at least the following categories:

• Driving Traffic
• Engaging Visitors
  - Web Design
• Converting
• Measurement/Metrics 
  - Web Analytic Strategy
• Internet Marketing
  - Email
  - PPC
  - Search Engine Marketing
  - SEO

Our intent is to post new material typically on a weekly basis, so it’s probably worth setting a calendar reminder to check it out on a consistent day of your work week.  Frequent contributors will include the following highly experienced managers and staff of eMagine (a leading web design and marketing firm):

Bill Gadless – President
Bob Meese – Marketing Consultant
Matt Roche – Search Engine Marketing Manager
Brandy Wood – Search Engine Marketing Consultant

…and we intend to post items contributed by external industry experts as well.

Here are just a few of the topics you can expect to see treated in the near future:

Integrated Marketing to Drive Web Traffic
To Register or Not To Register
Understanding Pay Per Click Advertising
Driving Traffic by All (online & offline) Means
Balancing Objectives (company v. user)
Marketing your New or Redesigned Website
Converting Site Visitors (to Something…)
Blogging Benefits & Fears
Web Site Architecture
Who should use PPC?
Understanding SEO
Site Targeting with Banner Ads (PPC)
Web Development & SEM Working Together

We hope you will visit frequently (www.b2bwebstrategy.com)  …and be sure to post your responses to the material when the spirit moves you.  Being a blog, it will only be as good as total-community participation helps make it.

Entry Filed under: B2B Web Strategy