B2B Web Strategy Blog - eMagine

B2B Blogs Go Mainstream

November 10th, 2006 Posted by: Bill Gadless

We’ve had that nagging, subliminal feeling for some time now that blogs had gone beyond the simply trendy, and were fast becoming business-critical in the B2B world.  The folks over at MarketingVOX apparently couldn’t agree more:  their recent post, “Research:  Blogs a Powerful B2B Presence” summarizes an Emerging Media Series study conducted by KnowledgeStorm and Universal McCann, which gathered data from 4,500 business and IT professionals.

Some of the study’s key conclusions:

• Some 80 percent of respondents say they read blogs, 51 saying they read them at least once a week.
• More than half of respondents say they are getting both business and technology information from blogs.
• Over 53 percent of respondents say the content they read in blogs impacts their work-related purchasing decisions.

Sounds a lot like critical mass to us.  If your company was planning to be the last B2B to start a blog, it just might be time to re-evaluate that strategy.

Entry Filed under: B2B Web Strategy, Internet Marketing