We’ve been preaching the virtues of a corporate blog for B2Bs for over 3 years now …as recently as early last month, pointing out the beneficial effect of a blog on your primary website’s search engine results page rankings. Those of you who saw the light, got on board early and now have a company [...]
Continue Reading Add comment September 2nd, 2010
When B2B marketers decide to take the plunge into social media – and hopefully after first establishing their company’s blog – they usually begin with the Big 3 of LinkedIn, Twitter and Facebook. Not that there’s anything wrong with that, since those three do typically account for most of the action for B2Bs. But life [...]
Continue Reading Add comment August 31st, 2010
Just around 3 years ago, the major search engines began to incorporate material other than straight-text Web pages in their results listings, in pursuit of a nirvana they dubbed “universal search.” Today, you’ll see anything from video, images, and maps to news, podcasts, books, products and user reviews popping up in search results. Previously, we’ve [...]
Continue Reading Add comment August 26th, 2010
We’re sometimes asked by clients considering a plunge into social media whether those media can be integrated into their existing online marketing vehicles …usually search, display ads and email. Here’s a nice post on iMedia Connection from Bill Flitter, who not only answers with a resounding “Yes!”, but cites several ways to do it…
Continue Reading Add comment August 24th, 2010
Those B2Bs holding out on social media in the belief that it’s too cumbersome and time-consuming may soon be running out of excuses. The social networks themselves are becoming ever more business-friendly, and a plethora of tools is springing up to streamline the usage and management of social-media programs. We’ve posted several samplings of such [...]
Continue Reading Add comment August 19th, 2010
Most of us marketers feel like we’re pretty much on top of things …most of the time. So this survey result (of 231 B2B marketers …significantly large) may seem astounding: 44% said that if asked by their C-suite, they would have no idea of the impact on profit of a 10% increase in their budget [...]
Continue Reading Add comment August 17th, 2010
Sadly, there are a number of shady practitioners out there who will attempt to take your good money by promising virtually impossible-to-achieve results from search engine optimization (SEO). Worse, they would lead you to believe that their magical methods will succeed with virtually no effort on your part, as a B2B client firm. Folks, I’ve [...]
Continue Reading Add comment August 12th, 2010