It may be the most critical component of your pay per click (PPC) program. It’s where your visitor decides either that there’s something here worthy of further evaluation …or that she’ll just click on over to YouTube (or somewhere).
Yes, it’s your landing page. Much has been written about how not to do one; there’s even […]
Continue Reading March 11th, 2010
Gotta admit it: we hadn’t heard the term yet, either. But as soon as we saw Jon Miller’s definition…
Seed nurturing is the process of building relationships with qualified prospects before you have their contact information.
…we knew exactly what he was talking about; and chances are you do, too.
You see their trails in your analytics: those […]
Continue Reading Add comment March 9th, 2010
Here’s what we know about our clients with regard to website analytics…
most of them have Google Analytics (or an alternative package) installed
most of them use it insufficiently, incorrectly or not at all
As Google’s Avanish Kaushik told Search Engine Land: “Numbers are hard to come by on this, but in my humble experience, a tiny […]
Continue Reading Add comment March 4th, 2010
OK, so you’re convinced that your B2B needs a good white paper – or two or three – to help nurture prospects through your sales cycle. Problem is, no one in your organization even remotely claims to be an expert in writing them.
The good news is that, with the help of Michael Stelzner’s recent post, […]
Continue Reading Add comment March 2nd, 2010
Perhaps it’s because B2Bs are getting the message that they need substantial content in order to make their sites adequately visible to the search engines. Or maybe it’s just a feeling that “bigger is better.”
Whatever the reason, we’re noticing lately that some clients are throwing lots of content up on their sites, though perhaps not […]
Continue Reading Add comment February 25th, 2010
Ambal Balakrishnan has done us a great service by collecting the thoughts of several experts on the subject above, then posting the collection in ClickInsights. His experts: Michael Stelzner, Stephanie Tilton, Cindy King, Michele Linn, Jonathan Kranz. We’ve picked out a “top nine” here; for the rest – plus more depth – just click on […]
Continue Reading Add comment February 23rd, 2010
We’ve blogged before about the dangers of B2Bs (usually their CEOs) focusing on their ranking on search engine results pages (SERP), to the exclusion of nearly everything else. Then there’s their willingness to exert virtually any effort in order to be “#1 by Monday” …anything, that is, except upgrade their site’s content, follow SEO best […]
Continue Reading Add comment February 18th, 2010