Most B2B marketers (including eMagine) rely heavily on email marketing for lead nurturing during our lengthy sales cycles. Most of us therefore worry about our unsubscribe rates …and should worry even more about the generally larger group that isn’t reading our emails, but doesn’t even bother to unsubscribe.
There are many reasons for this, but writing […]
Continue Reading Add comment July 2nd, 2009
We thought we should spend some cyber-ink on several tactics that we’ve found to be surprisingly under-utilized – or improperly used – by B2B marketers:
I. 70% of online marketers are ignoring RSS …at their peril.
Research done just last summer reveals that 70% of B2B technology companies are not using RSS at all; and of […]
Continue Reading Add comment July 1st, 2009
It’s a fair question… and one we’ve blogged about fairly recently (PPC “vs.” SEO – a choice that really needn’t be made). Now along comes Tom Pick with one of his typically thoughtful pieces on the WebMarketCentral blog, giving us “7 reasons why companies need both”.
As usual, you’ll want to click on over to be […]
Continue Reading Add comment July 1st, 2009
All marketers feel more comfortable about making decisions when they have some data about their buyers’ preferences …no surprise there. Until recently, such data generally came only by way of well-planned and relatively costly surveys, and thus were usually reserved for only the most critical decisions.
Social media is changing all that, according to Adam Sutton […]
Continue Reading Add comment June 30th, 2009
It’s perhaps no big surprise, but new Forrester research shows that online marketers are increasing their reliance on vehicles they know work: in particular, over 90% are clinging to email and search. Meanwhile, spending on emerging channels such as online video advertising and mobile is all but stagnant. The research surveyed 204 interactive marketing professionals, […]
Continue Reading Add comment June 29th, 2009
Call it “the silent click”, if you will. Most B2B marketers think of Web advertising only in terms of lead generation, and so may be short-changing vehicles that don’t fit well into that ROI model. Now, along comes a study done by comScore last winter – in the teeth of the current economic doldrums – […]
Continue Reading Add comment June 26th, 2009
Like eMagine, many B2Bs will ease into social media by way of starting a blog. Most of them will have that painful experience of “hitting a wall” once they run through the stuff they initially wanted to say.
Kipp Bodnar over at Social Media B2B noticed this, and now has given us “20 Ideas For B2B […]
Continue Reading Add comment June 25th, 2009