Social media should have their own “Most wanted” photo in the Post Office; they’ve been accused of causing the premature death of websites, email marketing …and now today’s alleged victim, telemarketing. Of course, none of these accusations has yet been proven in court; and in the case of telemarketing, it ain’t ever gonna happen …or [...]
Continue Reading Add comment August 10th, 2010
Frequent readers of this blog are aware that we’re committed proponents of business blogging; here are just a couple of posts that have discussed its many benefits… Among social media, blogging is “still the one” for B2Bs How integrating a blog can help your B2B fast-track its marketing Perhaps we haven’t leaned quite hard enough [...]
Continue Reading Add comment August 5th, 2010
You may have seen some of the dire predictions:… Twitter will be the death of blogging. Social media will spell the end of email marketing. Well, neither has come to pass; and our take is that neither will. In the case of blogging, what you now see is more and more blogs making it easier [...]
Continue Reading Add comment August 3rd, 2010
Ever avoid tackling a job because it just seemed too big to finish in your lifetime?? Sure… we all have. That’s one reason, we suspect, that online marketers avoid getting started with link building …despite the fact that everyone including the doorman has told them how absolutely vital it is to getting decent search-engine rankings [...]
Continue Reading Add comment July 29th, 2010
If you’ve spent much time with this blog, you know we’re big proponents of blogging for B2Bs; for example, see “How integrating a blog can help your B2B fast-track its marketing”. Much of our evangelizing has been aimed at simply getting started with your blog; but once you do that, you need to keep it [...]
Continue Reading Add comment July 27th, 2010
OK, we all know that content is king on the Web, and that content consists primarily of copy …copy that is interesting, relevant, and that follows best practices for Web writing, such as keyword usage, short sentences and paragraphs, bullets where possible, etc. But there’s one element that’s too often overlooked in the primers on [...]
Continue Reading Add comment July 22nd, 2010
It’s probably not a great surprise that most B2Bs – in fact 65%, according to a recent study by R2integrated – have yet to increase revenue or profit from their social media efforts. After all… the medium is young, and a set of best practices is only just now emerging; success models are relatively few; [...]
Continue Reading Add comment July 20th, 2010