Over at marketingprofs.com, we came across some sage advice from Roxanne Lott in her piece, The Power of Search Within a Complex Sales Cycle. It’s a bit in the tried-&-true category; but because we continue coming across tech B2Bs who don’t realize or truly believe that search can help sell their $200K widget, we feel […]
Continue Reading Add comment September 11th, 2008
Perhaps because it’s so visible and buzz-generating, we tend to think of blogging as more pervasive among B2Bs than it truly is. In fact, only about 12% of Fortune 500s run a corporate blog; so it’s clearly a bit premature to call it mainstream.
Yet many of the companies that made an early commitment — and […]
Continue Reading Add comment September 4th, 2008
These are somewhat scary times at some B2Bs. Despite expert advice about becoming more aggressive in a downturn (some of it summarized in our posting “B2B Marketing in a Recession”), their top management is more inclined to be cutting marketing expense than approving increased spending. Leads are harder to come by and taking noticeably longer […]
Continue Reading Add comment August 21st, 2008
“(OK, so you) walk into a coffee shop and notice one of your best customers sitting at a table with several people you don’t know. You walk over to say ‘hi’ and your customer invites you to join them, and introduces you to the others. They are talking about your industry, and you quickly realize […]
Continue Reading Add comment August 14th, 2008
We sometimes get a call from a frantic prospect who says something like “I absolutely have to rank Number 1 on ‘convertible frammis’ by Monday.” Never mind that it’s Thursday afternoon, and that he means through organic search only …no PPC allowed.
We can only speculate as to what motivates a normally sane marketer to take […]
Continue Reading Add comment August 7th, 2008
In a recent blogpost, we talked about how the new social media shouldn’t be thought of only as a means to raise your Google page rank. While that’s still true, there is a rapidly growing relationship between social media and search engine marketing (SEM) that’s worth exploring.
In his recent ClickZ piece, “When Does Social Media […]
Continue Reading Add comment July 31st, 2008
OMG!! We just came across this absolute killer article (actually, only a few bricks shy of being a white paper!) by Jon Miller, “The Definitive Guide to Business-to-Business Marketing in a Recession.” OK, so that may be the most overblown title since Douglas Adams’ “Life, the Universe and Everything”; but please, don’t let that stop […]
Continue Reading Add comment July 24th, 2008