We sometimes gloss over the critical importance of telemarketing (aka cold calling) as a key step in prospect acquisition and nurturing …possibly because we here at eMagine do it as a matter of course, so we tend to imagine that other firms must, too. But as we were reminded by Sandy O’Dell’s excellent post at […]
Continue Reading Add comment February 7th, 2007
You’ll find a great summary of a recent Nielsen Norman Group report in a post titled BTB Web Sites Not User-Friendly over at dmNews.
The San Francisco-based research firm’s first B2B Website Usability study found that business-to-business Web sites offer a weaker user experience than B2C sites, with the result that users of B2B sites are […]
Continue Reading Add comment December 13th, 2006
The pitfall of value-less content
You created your site because you wanted to deliver some kind of information to both your clients, and the general public. You wanted to help solve your users’ problems, offer something of value to the world, and hopefully generate a few leads in the process. Certainly, it’s a noble (and potentially […]
Continue Reading Add comment November 16th, 2006
We recently came across an outstanding article by Mike Schultz and John Doerr at RainToday.com: 5 Effects of a Website on a Service Business Brand. Because we believe it’s well worth a full read, we’re not going to quote it here at any great length; but here are just a few of its salient points, […]
Continue Reading Add comment November 16th, 2006
Let’s say you’ve got your search-engine marketing and even your offline programs revved up and working to attract visitors to your site. Now what?
Well, the answer to that is conversion. Not in the religious sense, of getting them to change their entire philosophy of life, the universe and everything; but more in the chemistry […]
Continue Reading Add comment October 19th, 2006