We’ve been preaching the virtues of a corporate blog for B2Bs for over 3 years now …as recently as early last month, pointing out the beneficial effect of a blog on your primary website’s search engine results page rankings. Those of you who saw the light, got on board early and now have a company [...]
Continue Reading Add comment September 2nd, 2010
We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort …after all, it’s the granddaddy of all social media vehicles. Sometimes we like to pretend that everyone has taken the advice by now, although of course we’re rationally aware that the data don’t really support [...]
Continue Reading Add comment July 7th, 2010
Let’s say you’ve finally been worn down by our (plus others’) persistent trumpeting of the benefits of business blogging (e.g., “B2B blogging can improve organic search”), so now you’ve decided to take the plunge and start yours. One of the first questions you’ll face is where – virtually speaking – to set up your blog. [...]
Continue Reading Add comment March 18th, 2010
The pitch: No longer just for the big boys. Targeting small businesses with ad budgets of less than $2,500/month (which probably includes many if not most of our clients), “Yahoo! My Display Ads” offers an easy, affordable way for advertisers to create banner ads and run them across the Yahoo! network in a matter of [...]
Continue Reading Add comment July 7th, 2009
Like eMagine, many B2Bs will ease into social media by way of starting a blog. Most of them will have that painful experience of “hitting a wall” once they run through the stuff they initially wanted to say. Kipp Bodnar over at Social Media B2B noticed this, and now has given us “20 Ideas For [...]
Continue Reading Add comment June 25th, 2009
It seems like once a week – at least – a client asks me, “Should we be doing SEO …or PPC??” So it was nice to come across a piece by Julie Batten for ClickZ, “Coordinating Organic, Paid Search Efforts” …with its title giving a pretty strong hint that the answer isn’t going to be [...]
Continue Reading Add comment October 9th, 2008
“(OK, so you) walk into a coffee shop and notice one of your best customers sitting at a table with several people you don’t know. You walk over to say ‘hi’ and your customer invites you to join them, and introduces you to the others. They are talking about your industry, and you quickly realize [...]
Continue Reading Add comment August 14th, 2008