The pitch: No longer just for the big boys. Targeting small businesses with ad budgets of less than $2,500/month (which probably includes many if not most of our clients), “Yahoo! My Display Ads” offers an easy, affordable way for advertisers to create banner ads and run them across the Yahoo! network in a matter of […]
Continue Reading Add comment July 7th, 2009
Like eMagine, many B2Bs will ease into social media by way of starting a blog. Most of them will have that painful experience of “hitting a wall” once they run through the stuff they initially wanted to say.
Kipp Bodnar over at Social Media B2B noticed this, and now has given us “20 Ideas For B2B […]
Continue Reading Add comment June 25th, 2009
It seems like once a week – at least – a client asks me, “Should we be doing SEO …or PPC??” So it was nice to come across a piece by Julie Batten for ClickZ, “Coordinating Organic, Paid Search Efforts” …with its title giving a pretty strong hint that the answer isn’t going to be […]
Continue Reading Add comment October 9th, 2008
“(OK, so you) walk into a coffee shop and notice one of your best customers sitting at a table with several people you don’t know. You walk over to say ‘hi’ and your customer invites you to join them, and introduces you to the others. They are talking about your industry, and you quickly realize […]
Continue Reading Add comment August 14th, 2008
We sometimes get a call from a frantic prospect who says something like “I absolutely have to rank Number 1 on ‘convertible frammis’ by Monday.” Never mind that it’s Thursday afternoon, and that he means through organic search only …no PPC allowed.
We can only speculate as to what motivates a normally sane marketer to take […]
Continue Reading Add comment August 7th, 2008
We’re continually amazed by the number of our good clients who are happy for us to help them with search engine optimization (SEO) …until it comes time for link building. They’re quite happy for us to worry about their keyword/keyphrase identification, page or H1 tags, alt-tags …all that gritty technoid stuff. But mention inbound links, […]
Continue Reading Add comment July 17th, 2008
We’ve relayed a number of forecasts showing a continued rise in online ad spending for this year, despite the economic uncertainties. One of the latest comes from researcher eMarketer, showing online ad spending reaching $27.5 billion, up 28.5% over 2007. No surprise, this spending will be driven largely by paid search engine advertising, which is […]
Continue Reading Add comment June 23rd, 2008