It may be tempting to think of search engine optimization (SEO) as an optional expense or activity… something that can be put off almost indefinitely, with no real harm done.
In reality, nothing could be further from the truth. By failing to optimize your website, your B2B is probably missing much if not most of the […]
Continue Reading May 12th, 2008
Like every organism in nature, your company is constantly evolving: developing new products or services, addressing new markets, changing its image to the world (aka branding). That means that your website – as the company’s “front door” these days – absolutely must evolve to keep pace. Few things are more off-putting to prospects than learning […]
Continue Reading May 5th, 2008
You spent thousands of dollars outsourcing the design and development of your beautiful shiny new website …or you had capable people in house who developed it. Either way, it cost you and your company valuable resources, i.e., time and money; and no doubt plenty of blood, sweat and tears. From planning and […]
Continue Reading Add comment March 24th, 2008
While we couldn’t agree more, fortunately we didn’t have to say it; David Meerman Scott did, in his recent RainToday article.
David acknowledges off the top that his premise is a fairly sweeping generalization …but one based on his personal review of more than 1,000 websites. By and large, he says, agencies are conditioned by their […]
Continue Reading Add comment February 7th, 2008
OK, so your website isn’t brand-new, but it’s not that old, either. It’s not ugly, your sales people don’t complain about it, it’s consistent with your current branding and accurately presents your business strategy, products and services.
Problem is, your traffic isn’t even close to what you feel it should be. Plus you keep hearing from […]
Continue Reading Add comment January 31st, 2008
Many B2Bs consider it some sort of badge of honor to “bring their search engine marketing (SEM) in-house” …as though it were a checkmark item on some master business goal sheet. But if your business is drug discovery, or developing test-suite generation software for SQA, or anything not intimately related to search engines – and […]
Continue Reading Add comment January 24th, 2008
The folks at Enquiro Search Solutions have released an update of their landmark 2004 survey of how companies use online vehicles in researching their purchase decisions. With responses from over 1,000 people involved in their companies’ buying decisions, it has a confidence level of +/- 2.5%. Because the study has obvious implications for every B2B, […]
Continue Reading Add comment January 17th, 2008