You spent thousands of dollars outsourcing the design and development of your beautiful shiny new website …or you had capable people in house who developed it. Either way, it cost you and your company valuable resources, i.e., time and money; and no doubt plenty of blood, sweat and tears. From planning and […]
Continue Reading Add comment March 24th, 2008
While we couldn’t agree more, fortunately we didn’t have to say it; David Meerman Scott did, in his recent RainToday article.
David acknowledges off the top that his premise is a fairly sweeping generalization …but one based on his personal review of more than 1,000 websites. By and large, he says, agencies are conditioned […]
Continue Reading Add comment February 7th, 2008
OK, so your website isn’t brand-new, but it’s not that old, either. It’s not ugly, your sales people don’t complain about it, it’s consistent with your current branding and accurately presents your business strategy, products and services.
Problem is, your traffic isn’t even close to what you feel it should be. Plus you keep […]
Continue Reading Add comment January 31st, 2008
Many B2Bs consider it some sort of badge of honor to “bring their search engine marketing (SEM) in-house” …as though it were a checkmark item on some master business goal sheet. But if your business is drug discovery, or developing test-suite generation software for SQA, or anything not intimately related to search engines – […]
Continue Reading Add comment January 24th, 2008
The folks at Enquiro Search Solutions have released an update of their landmark 2004 survey of how companies use online vehicles in researching their purchase decisions. With responses from over 1,000 people involved in their companies’ buying decisions, it has a confidence level of +/- 2.5%. Because the study has obvious implications for […]
Continue Reading Add comment January 17th, 2008
We’ve recently taken a lot of interest in determining the viability of Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC) among B2B and technology marketers.
See, there seems to be a great disparity between the amount of interest marketers have in search engine marketing and the amount of effort or budget being applied to it.
I recently […]
Continue Reading 1 comment October 24th, 2007
Actually, it’s a bit of a mystery to us as to where companies come by the notion that this is an either/or issue. There’s no forced choice between SEO and PPC; each should be pursued to the extent that it yields a satisfactory ROI. For most companies, that will usually result in doing both on […]
Continue Reading Add comment June 6th, 2007