OK, so your website isn’t brand-new, but it’s not that old, either. It’s not ugly, your sales people don’t complain about it, it’s consistent with your current branding and accurately presents your business strategy, products and services. Problem is, your traffic isn’t even close to what you feel it should be. Plus you keep hearing [...]
Continue Reading Add comment January 31st, 2008
Many B2Bs consider it some sort of badge of honor to “bring their search engine marketing (SEM) in-house” …as though it were a checkmark item on some master business goal sheet. But if your business is drug discovery, or developing test-suite generation software for SQA, or anything not intimately related to search engines – and [...]
Continue Reading 1 comment January 24th, 2008
The folks at Enquiro Search Solutions have released an update of their landmark 2004 survey of how companies use online vehicles in researching their purchase decisions. With responses from over 1,000 people involved in their companies’ buying decisions, it has a confidence level of +/- 2.5%. Because the study has obvious implications for every B2B, [...]
Continue Reading Add comment January 17th, 2008
We’ve recently taken a lot of interest in determining the viability of Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC) among B2B and technology marketers. See, there seems to be a great disparity between the amount of interest marketers have in search engine marketing and the amount of effort or budget being applied to it. [...]
Continue Reading 1 comment October 24th, 2007
Actually, it’s a bit of a mystery to us as to where companies come by the notion that this is an either/or issue. There’s no forced choice between SEO and PPC; each should be pursued to the extent that it yields a satisfactory ROI. For most companies, that will usually result in doing both on [...]
Continue Reading Add comment June 6th, 2007
Posting in B2BOnline, Gary Kreissman of Precision Prospects provides some pointers for overcoming the increasing Internet inefficiency and “clutter” that many B2B marketers see as increasingly frustrating their efforts to identify new customers. Gary suggests following the lead of consumer marketers, who have moved beyond considering an email address as a “qualifier” and are instead [...]
Continue Reading Add comment January 18th, 2007
OK, you’ve taken the plunge and just completed your first major re-design in several years. It looks great, says what everyone thinks it should say; but the response “out there” ranges from tepid to deafening silence. A good bit of the beauty of the Web is that sites market themselves, to an extent; but they [...]
Continue Reading Add comment January 4th, 2007