Posts filed under 'Driving Traffic'
Posting in B2BOnline, Gary Kreissman of Precision Prospects provides some pointers for overcoming the increasing Internet inefficiency and “clutter” that many B2B marketers see as increasingly frustrating their efforts to identify new customers.
Gary suggests following the lead of consumer marketers, who have moved beyond considering an email address as a “qualifier” and are instead seeking […]
Continue Reading January 18th, 2007
OK, you’ve taken the plunge and just completed your first major re-design in several years. It looks great, says what everyone thinks it should say; but the response “out there” ranges from tepid to deafening silence.
A good bit of the beauty of the Web is that sites market themselves, to an extent; but they invariably […]
Continue Reading January 4th, 2007
Ah, yes… website traffic. It’s a bit like kids and Halloween candy: something you just can’t have enough of. No matter how much traffic your site gets, chances are you – or someone in your company – believes it’s not enough. So herewith, a quick guide to useful traffic-boosters.
Let’s look first at the online elements, […]
Continue Reading November 8th, 2006
We tend to think about – and blog about – B2B web lead generation as exclusively a long-haul proposition: receive initial landing-page hit, capture email address, nurture via e-newsletter for 6-12+ months … then finally ring up the sale. While that’s certainly the most frequent case – and hence our e-marketing surely has to provide […]
Continue Reading October 20th, 2006
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