We’re busy doing it for clients every day, so sometimes we have to stop and remind ourselves to write down for others some of the best practices we follow. Recently we came across two pieces that collectively make a pretty good checklist, so I’ve gone ahead and put them together with some of our thoughts [...]
Continue Reading October 7th, 2009
Video is, quite simply, “the fastest-growing media platform in history,” according to a new report from social media research consultancy Trendstream and research firm Lightspeed. Yet many – perhaps most – B2Bs are content to sit back and watch their B2C marketing brethren have this medium all to themselves. We’ll leave aside the no doubt [...]
Continue Reading September 24th, 2009
Recently, we’ve been seeing a lot of the following sort of scenario happening in the late stages of a client’s decision to embark on a needed website redesign… eMagine: So Mary, how are things coming with the redesign project we’ve been discussing? …are you folks getting close to a decision yet? Mary Marketer (client’s prime [...]
Continue Reading September 23rd, 2009
We hear this plaintive wail from clients all the time: “With everything else going on, how can we ever keep posting fresh content to our website?” Well, here’s a bit of tough love on this: keeping your website in tip-top shape is your job …not an interruption of it. If it’s hard for you to [...]
Continue Reading August 27th, 2009
Though a bit of a dust-off from the files, Anne Stuart’s piece for Inc. on this evergreen subject has some timeless advice, well worth another read. Starting with the well-worn research that Web “readers” actually scan in a headlong rush, looking for specific items of interest, Anne encapsulates her recommended approach in “the three S’s”: [...]
Continue Reading Add comment July 30th, 2009
If your website is like that of most B2Bs, your “News” or “Press” section is somewhat of an afterthought. It’s like, “OK, finally we got all the important (product/service) content done; now what can we throw in under ‘News’ so we can get this puppy launched?” Too often, that ends up being simply an archive [...]
Continue Reading Add comment June 11th, 2008
Like every organism in nature, your company is constantly evolving: developing new products or services, addressing new markets, changing its image to the world (aka branding). That means that your website – as the company’s “front door” these days – absolutely must evolve to keep pace. Few things are more off-putting to prospects than learning [...]
Continue Reading May 5th, 2008