It’s no secret – at least not to those of us in the industry – that website design projects tend to vary all over the map in terms of time-to-complete. And only some of that is due to the scope or size of the job; even for similar-scope projects, there’s a lot of […]
Continue Reading Add comment March 11th, 2008
If it doesn’t, you’re in lots of company …but not necessarily good company. According to KnowledgeStorm and MarketingSherpa’s landmark Connecting through Content joint study of over 4,000 technology marketers and buyers, 61% of technology buyers say that they look for different content types, depending on where they are in a research-to-purchase cycle. Yet […]
Continue Reading Add comment February 20th, 2008
While we couldn’t agree more, fortunately we didn’t have to say it; David Meerman Scott did, in his recent RainToday article.
David acknowledges off the top that his premise is a fairly sweeping generalization …but one based on his personal review of more than 1,000 websites. By and large, he says, agencies are conditioned […]
Continue Reading Add comment February 7th, 2008
The folks at Enquiro Search Solutions have released an update of their landmark 2004 survey of how companies use online vehicles in researching their purchase decisions. With responses from over 1,000 people involved in their companies’ buying decisions, it has a confidence level of +/- 2.5%. Because the study has obvious implications for […]
Continue Reading Add comment January 17th, 2008
Recently, we blogged about how a poor website can seriously harm your business. Yet we continue to encounter prospects who give us umpteen reasons why they can’t get started – just yet – on a rebuild they realize full well they must do…
“We have to have a complete interdisciplinary team to do this, but Mr. […]
Continue Reading Add comment September 7th, 2007
Maybe you’ve heard some of the feedback, possibly whispered in the more dimly-lit corners of those industry networking meetings…
“Have you seen XYZco’s website? …it looks like it was done way back when Netscape went public!”
“Yeah, I went to their site… what I saw didn’t read anything like what I thought they were about.”
“I thought it […]
Continue Reading Add comment May 10th, 2007
Batman is scary looking. To say he’s intimidating would be an understatement. He dresses in black from head to toe, he has long, pointy ears, bulging muscles and spends his time beating people up. Don’t get me wrong; I realize he’s one of the good guys. He’s probably the coolest looking super hero of the […]
Continue Reading Add comment April 11th, 2007