We do a lot of from-the-ground-up website redesigns for clients, and most times that’s really the only solution. But sometimes we encounter a client who thinks their site needs a total redesign, when what’s really needed is more …well, evolutionary. And if they have an established brand with a reasonably high percentage of repeat visitors [...]
Continue Reading Add comment October 13th, 2009
We’re busy doing it for clients every day, so sometimes we have to stop and remind ourselves to write down for others some of the best practices we follow. Recently we came across two pieces that collectively make a pretty good checklist, so I’ve gone ahead and put them together with some of our thoughts [...]
Continue Reading October 7th, 2009
Recently, we’ve been seeing a lot of the following sort of scenario happening in the late stages of a client’s decision to embark on a needed website redesign… eMagine: So Mary, how are things coming with the redesign project we’ve been discussing? …are you folks getting close to a decision yet? Mary Marketer (client’s prime [...]
Continue Reading September 23rd, 2009
Though a bit of a dust-off from the files, Anne Stuart’s piece for Inc. on this evergreen subject has some timeless advice, well worth another read. Starting with the well-worn research that Web “readers” actually scan in a headlong rush, looking for specific items of interest, Anne encapsulates her recommended approach in “the three S’s”: [...]
Continue Reading Add comment July 30th, 2009
It’s no secret – at least not to those of us in the industry – that website design projects tend to vary all over the map in terms of time-to-complete. And only some of that is due to the scope or size of the job; even for similar-scope projects, there’s a lot of variance. Most [...]
Continue Reading Add comment March 11th, 2008
While we couldn’t agree more, fortunately we didn’t have to say it; David Meerman Scott did, in his recent RainToday article. David acknowledges off the top that his premise is a fairly sweeping generalization …but one based on his personal review of more than 1,000 websites. By and large, he says, agencies are conditioned by [...]
Continue Reading Add comment February 7th, 2008
Recently, we blogged about how a poor website can seriously harm your business. Yet we continue to encounter prospects who give us umpteen reasons why they can’t get started – just yet – on a rebuild they realize full well they must do… “We have to have a complete interdisciplinary team to do this, but [...]
Continue Reading Add comment September 7th, 2007