Maybe you’ve heard some of the feedback, possibly whispered in the more dimly-lit corners of those industry networking meetings… “Have you seen XYZco’s website? …it looks like it was done way back when Netscape went public!” “Yeah, I went to their site… what I saw didn’t read anything like what I thought they were about.” [...]
Continue Reading Add comment May 10th, 2007
Batman is scary looking. To say he’s intimidating would be an understatement. He dresses in black from head to toe, he has long, pointy ears, bulging muscles and spends his time beating people up. Don’t get me wrong; I realize he’s one of the good guys. He’s probably the coolest looking super hero of the [...]
Continue Reading Add comment April 11th, 2007
Strange question, right? …especially since you’re probably accustomed to us asking, “Can you afford not to….” But recently we’re finding many companies (typically high-techs with internal technical resources) with first- and second-generation websites which have either been completely built in-house, or maintained and expanded upon in-house. It’s one thing if that expansion consists only of [...]
Continue Reading 1 comment March 7th, 2007
BtoB Magazine’s 2007 Marketing Priorities and Plans survey of 569 B2B marketing executives is out, and contains some surprising results. According to a nice summary of the study by the folks at MarketingVOX, more than three-fourths of B2B marketing executives say they plan to increase their online budgets next year. Interestingly, the biggest slice [...]
Continue Reading Add comment February 28th, 2007
OK, you’ve taken the plunge and just completed your first major re-design in several years. It looks great, says what everyone thinks it should say; but the response “out there” ranges from tepid to deafening silence. A good bit of the beauty of the Web is that sites market themselves, to an extent; but they [...]
Continue Reading Add comment January 4th, 2007
The pitfall of value-less content You created your site because you wanted to deliver some kind of information to both your clients, and the general public. You wanted to help solve your users’ problems, offer something of value to the world, and hopefully generate a few leads in the process. Certainly, it’s a noble (and [...]
Continue Reading Add comment November 16th, 2006
In designing – or rebuilding – your company’s web site, it’s vital to take the time to think about what your site’s visitors are likely to want from it, and what you want from them. Those two are rarely quite the same, so finding a proper balance between them is key to your site’s success. [...]
Continue Reading Add comment October 19th, 2006