OK, you’ve taken the plunge and just completed your first major re-design in several years. It looks great, says what everyone thinks it should say; but the response “out there” ranges from tepid to deafening silence.
A good bit of the beauty of the Web is that sites market themselves, to an extent; but they invariably […]
Continue Reading Add comment January 4th, 2007
The pitfall of value-less content
You created your site because you wanted to deliver some kind of information to both your clients, and the general public. You wanted to help solve your users’ problems, offer something of value to the world, and hopefully generate a few leads in the process. Certainly, it’s a noble (and potentially […]
Continue Reading Add comment November 16th, 2006
In designing – or rebuilding – your company’s web site, it’s vital to take the time to think about what your site’s visitors are likely to want from it, and what you want from them. Those two are rarely quite the same, so finding a proper balance between them is key to your site’s success. […]
Continue Reading Add comment October 19th, 2006