You may have seen some of the dire predictions:… Twitter will be the death of blogging. Social media will spell the end of email marketing. Well, neither has come to pass; and our take is that neither will. In the case of blogging, what you now see is more and more blogs making it easier [...]
Continue Reading Add comment August 3rd, 2010
We’ve blogged several times about why blogging is one of the best ways to support your B2B’s online marketing effort …after all, it’s the granddaddy of all social media vehicles. Sometimes we like to pretend that everyone has taken the advice by now, although of course we’re rationally aware that the data don’t really support [...]
Continue Reading Add comment July 7th, 2010
OK, so you know all about lead nurturing: what to do once a suspect accepts one of your landing-page offers and gives up their contact info. But what about all the others? …the ones who exit your landing page without converting, or the even larger number of “touch-&-gos” who visit various pages on your website [...]
Continue Reading June 22nd, 2010
Not paying attention to Google Adwords Quality Score is likely to cost you more money than you should be paying… full stop. If that doesn’t ring true for you, do read on… Yes, I know… in a recent post, I sang the praises of Quality Score as a hard taskmaster that helps me stay on [...]
Continue Reading Add comment May 27th, 2010
Once it became clear that there was real business ROI to be had, we’ve done our share to encourage B2Bs’ use of social media. We’ve always tried to temper that, though, with some judicious cautionary advice to “start smart”: by having a sound plan and provisioning the required resources. So it was good to see [...]
Continue Reading Add comment May 11th, 2010
As we’ve said here before, we keep posting about email marketing because of its singular importance to our B2B clients …most of whom use it fairly heavily for lead nurturing (if not generation). Say you have 5 or 6 relatively independent things you want to say about a certain topic, that would culminate in a [...]
Continue Reading April 29th, 2010
When social media invaded the online marketing scene a couple of years ago, many observers predicted that it would spell the end for email marketing. But not so, says MarketingSherpa’s 2010 Email Marketing Benchmark Report, which found that the only two marketing tactics to see an increased budget in 2009 were social media and email. [...]
Continue Reading Add comment April 20th, 2010