You may have seen some of the dire predictions:… Twitter will be the death of blogging. Social media will spell the end of email marketing. Well, neither has come to pass; and our take is that neither will. In the case of blogging, what you now see is more and more blogs making it easier [...]
Continue Reading Add comment August 3rd, 2010
As we’ve said here before, we keep posting about email marketing because of its singular importance to our B2B clients …most of whom use it fairly heavily for lead nurturing (if not generation). Say you have 5 or 6 relatively independent things you want to say about a certain topic, that would culminate in a [...]
Continue Reading April 29th, 2010
When social media invaded the online marketing scene a couple of years ago, many observers predicted that it would spell the end for email marketing. But not so, says MarketingSherpa’s 2010 Email Marketing Benchmark Report, which found that the only two marketing tactics to see an increased budget in 2009 were social media and email. [...]
Continue Reading Add comment April 20th, 2010
Email is a favored B2B marketing tactic, relied upon by many of our clients. For that reason, we try to track and pass along the latest expert thinking on the subject …for example, our recent post “7 tips for improving your email marketing effectiveness.” Given the ever-increasing hazards of overflowing in-boxes and spam filtering, it [...]
Continue Reading April 15th, 2010
We sing the praises of email, and many of our B2B clients use it pretty religiously, too …primarily for nurturing prospects in the pipeline. But what about email for lead generation? On the surface, it sounds great: its cost is so much lower than postal mail, and the results can be known much more quickly. [...]
Continue Reading Add comment February 9th, 2010
Due to its heightened importance in these tight times, we’ve run a couple of posts recently about email marketing: its pitfalls, plus tips for getting more “oomph” from it …so our regular readers may think of this as this as another in that series. Start from recent research by ReturnPath showing that about 28% of [...]
Continue Reading December 30th, 2009
File this one under “Everything old is new again.” Several observers have noted that numerous utility algorithms have been unnecessarily re-invented for the online world …mainly because that new world’s primarily youthful practitioners weren’t aware that these problems had already been well solved in the pre-Web “old world” of computing. Which may explain why so [...]
Continue Reading Add comment November 2nd, 2009