Most B2B marketers (including eMagine) rely heavily on email marketing for lead nurturing during our lengthy sales cycles. Most of us therefore worry about our unsubscribe rates …and should worry even more about the generally larger group that isn’t reading our emails, but doesn’t even bother to unsubscribe.
There are many reasons for this, but writing […]
Continue Reading Add comment July 2nd, 2009
According to MarketingSherpa/ADTECH research, 44% of marketers believe that email marketing to their house lists has “great ROI”. So you want to do as much as possible to keep your list names from being in the 69% that either “occasionally” or “frequently” unsubscribe from opt-in lists, according to Epsilon and ROI Research data. The biggest […]
Continue Reading Add comment June 24th, 2009
Want to boost the open and click rates of your “nurturing” emails? (Who doesn’t?!)
A study of B2B marketing emails by email marketing company SilverPOP – and neatly summarized by Kate Maddox, writing in B2Bonline.com – identified several creative elements which do just that. The survey analyzed 147 e-mail campaigns sent by 115 B2B marketers, and […]
Continue Reading Add comment March 22nd, 2007