E-mail Creative: Small Changes, Big Impact
Want to boost the open and click rates of your “nurturing” emails? (Who doesn’t?!)
A study of B2B marketing emails by email marketing company SilverPOP – and neatly summarized by Kate Maddox, writing in B2Bonline.com – identified several creative elements which do just that. The survey analyzed 147 e-mail campaigns sent by 115 B2B marketers, and […]
Continue Reading Add comment March 22nd, 2007