In any number of recent posts, we’ve always included LinkedIn in our Holy Trinity of B2B-useful social-media networks.
Recently, Dianna Huff took another look at LinkedIn in her guest-post for Savvy B2B Marketing and concluded: “In the last year or so, LinkedIn has significantly increased its functionality – making the business networking site a great way […]
Continue Reading October 22nd, 2009
As B2Bs, we rely greatly on email marketing to nurture and stay engaged with prospects and customers. So when an article like Jeanniey Mullen’s for ClickZ comes along, it can be very unsettling. But don’t blame Jeanniey; she was only summarizing stats compiled by the Email Experience Council …and here are some of those:
Every year […]
Continue Reading October 16th, 2009
No question, search engine optimization (SEO) has risen quite a bit in importance among B2B marketers lately, in varying parts due to the ever-more-cluttered Internet and the consequent increase in search volume, and the desperate desire in the present economy to wring every last lead out of one’s marketing investment. That increase in perceived importance […]
Continue Reading Add comment October 14th, 2009
We learned last week that this blog (B2B Web Strategy) has been named a “Featured Blog” on the B2B Marketing Zone topic hub. Topic hubs are sites that aggregate content from a variety of sources, organize that content around keywords in the topic domain, and support both manual and social curation of that content.
B2B Marketing […]
Continue Reading Add comment September 21st, 2009
OK, we kicked that up just a notch; MarketingSherpa actually said that social media had “rapidly evolved to become a member of an elite trio of interactive marketing tactics,” right up there with email and search marketing. In fact, their research showed that…
88% of respondents felt that social media would become “a standard tactic for […]
Continue Reading September 10th, 2009
I recently saw an interesting post about Pay Per Click …actually an interview of CPC Search’s Terry Whalen, conducted and written up by Jep Castelein over at LeadSloth.
Having done both myself, I can agree with Terry that B2B PPC is more of a challenge to get right than B2C …mainly because the lower lead volumes […]
Continue Reading Add comment September 9th, 2009
No question… aside from being highly addictive, those little 140-character Tweets are just the thing for putting the word out quickly about some nifty new product feature, upcoming tradeshow appearance or favorable analyst review. This has led some people to prophesy that Tweeter’s growing popularity means the end of blogging. Hey, why spill all that […]
Continue Reading September 2nd, 2009