It’s a fair question… and one we’ve blogged about fairly recently (PPC “vs.” SEO – a choice that really needn’t be made). Now along comes Tom Pick with one of his typically thoughtful pieces on the WebMarketCentral blog, giving us “7 reasons why companies need both”.
As usual, you’ll want to click on over to be […]
Continue Reading Add comment July 1st, 2009
At this point, of course, it depends a bit on who you ask and how long you’re prepared to wait. Bing did have a good second week: based on ComScore numbers, Ina Fried over at CNET News reports that Bing added another percentage point (now up to a total of 3 points, post-launch) to its […]
Continue Reading Add comment June 23rd, 2009
No doubt it’s getting a bit old for you, too: you can’t go anywhere or strike up a conversation without the topic turning to the economy. Invariably the question is asked, “How’s business?”
We’ve seen this movie before and lived, and so have our clients. We’ve blogged already about how smart companies will seek to grow […]
Continue Reading Add comment January 5th, 2009
Ever wonder whether some of your PPC responses happen offline (usually by phone), rather than via the usual click-through …perhaps days after the ad was viewed?
We here at eMagine were curious about this in our own Web marketing, so we did a little study. We were astonished to discover that more than 60% of our […]
Continue Reading Add comment November 20th, 2008
My team manages Pay Per Click (PPC) campaigns for a number of B2B clients, and of course we’re always gratified when new ones choose to outsource their programs to us.
A few clients, however, seem to operate as though there was some mystical connection between outsourcing and hand-washing (as in the Pontius Pilate story): so that […]
Continue Reading Add comment November 6th, 2008
It seems like once a week – at least – a client asks me, “Should we be doing SEO …or PPC??” So it was nice to come across a piece by Julie Batten for ClickZ, “Coordinating Organic, Paid Search Efforts” …with its title giving a pretty strong hint that the answer isn’t going to be […]
Continue Reading Add comment October 9th, 2008
We sometimes get a call from a frantic prospect who says something like “I absolutely have to rank Number 1 on ‘convertible frammis’ by Monday.” Never mind that it’s Thursday afternoon, and that he means through organic search only …no PPC allowed.
We can only speculate as to what motivates a normally sane marketer to take […]
Continue Reading Add comment August 7th, 2008