In these times when every dollar counts, I wanted to provide some actionable tips for writing better pay per click (PPC) ad copy …beyond the elementary hints that can be found almost anywhere on the Web. They can be introduced – and hopefully remembered – using just three words: Empathize *** Identify *** Specify [...]
Continue Reading Add comment July 30th, 2009
Hopefully, we’re all well aware by now of the critical importance of landing pages, due to their tremendous leverage; 50-80% swings in conversion rate from seemingly minor changes to headlines, copy or design elements are commonplace. And there’s certainly a lot of info “out there” on how to do landing pages right. Well folks, Google [...]
Continue Reading Add comment July 22nd, 2009
PPC is so easy to start that it’s also easy to do it wrong – or at least sub-optimally – and probably not even know it (kinda like how computers have enabled us all to screw things up much faster). So it was good to see that search marketing guru Todd Miechiels has updated this [...]
Continue Reading Add comment July 10th, 2009
It’s a fair question… and one we’ve blogged about fairly recently (PPC “vs.” SEO – a choice that really needn’t be made). Now along comes Tom Pick with one of his typically thoughtful pieces on the WebMarketCentral blog, giving us “7 reasons why companies need both”. As usual, you’ll want to click on over to [...]
Continue Reading Add comment July 1st, 2009
At this point, of course, it depends a bit on who you ask and how long you’re prepared to wait. Bing did have a good second week: based on ComScore numbers, Ina Fried over at CNET News reports that Bing added another percentage point (now up to a total of 3 points, post-launch) to its [...]
Continue Reading Add comment June 23rd, 2009
No doubt it’s getting a bit old for you, too: you can’t go anywhere or strike up a conversation without the topic turning to the economy. Invariably the question is asked, “How’s business?” We’ve seen this movie before and lived, and so have our clients. We’ve blogged already about how smart companies will seek to [...]
Continue Reading Add comment January 5th, 2009
Ever wonder whether some of your PPC responses happen offline (usually by phone), rather than via the usual click-through …perhaps days after the ad was viewed? We here at eMagine were curious about this in our own Web marketing, so we did a little study. We were astonished to discover that more than 60% of [...]
Continue Reading Add comment November 20th, 2008