Many B2Bs consider it some sort of badge of honor to “bring their search engine marketing (SEM) in-house” …as though it were a checkmark item on some master business goal sheet. But if your business is drug discovery, or developing test-suite generation software for SQA, or anything not intimately related to search engines – […]
Continue Reading Add comment January 24th, 2008
ClickZ’s Kevin Newcomb has provided a nice summary of early results from the annual search market survey by the Search Engine Marketing Professional Organization (SEMPO).
One of the more dramatic year-to-year changes involves the attention being given to search marketing by senior executives. In the 2005 survey, under half of senior management respondents said they […]
Continue Reading Add comment January 8th, 2008
What is PPC?
On a search engine’s results page there are two kinds of listings, organic and sponsored. Sponsored or paid listings are (somewhat) conspicuously identified at the top and/or right-hand side of the engine’s results pages. Organic listings occur naturally, while sponsored or paid listings are bid on by advertisers. Advertisers decide how much they […]
Continue Reading Add comment November 16th, 2007
We’ve recently taken a lot of interest in determining the viability of Search Engine Optimization (SEO) and Pay-Per-Click Marketing (PPC) among B2B and technology marketers.
See, there seems to be a great disparity between the amount of interest marketers have in search engine marketing and the amount of effort or budget being applied to it.
I recently […]
Continue Reading 1 comment October 24th, 2007
Pay per click advertising (PPC), allows marketers to quickly drive targeted traffic to their website. PPC also affords site owners the opportunity to test new product initiatives fairly quickly. But PPC has its pitfalls; so it is important to hire someone competent to do it for you, or to be prepared to spend a great […]
Continue Reading Add comment January 24th, 2007
The folks at MarketingVOX have posted another nice summary of some recent research compiled by Lisa Phillips, senior analyst at eMarketer. The report cites Veronis Suhler Stevenson forecasts showing that online spending in the B2B category will rise 23.7 percent next year to $2.4 billion.
Still, that figure is dwarfed by print advertising among the top […]
Continue Reading Add comment January 10th, 2007
What is PPC?
On a search engines results page there are two kinds of listings, organic and sponsored. Sponsored or paid listings are conspicuously (somewhat) identified at the top and or right hand side of the search engine results pages. Organic listings occur naturally, while sponsored or paid listings are bid for by advertisers. Advertisers decide […]
Continue Reading Add comment October 23rd, 2006