No doubt it’s getting a bit old for you, too: you can’t go anywhere or strike up a conversation without the topic turning to the economy. Invariably the question is asked, “How’s business?”
We’ve seen this movie before and lived, and so have our clients. We’ve blogged already about how smart companies will seek to grow […]
Continue Reading Add comment January 5th, 2009
It seems like once a week – at least – a client asks me, “Should we be doing SEO …or PPC??” So it was nice to come across a piece by Julie Batten for ClickZ, “Coordinating Organic, Paid Search Efforts” …with its title giving a pretty strong hint that the answer isn’t going to be […]
Continue Reading Add comment October 9th, 2008
Got to thinking the other day about how strange it is that marketers still talk in terms of generating demand (as though they actually have some control over it). In fact, many of them will tell you that that task is very high on their priority list.
And for most of history, they were right: B2B […]
Continue Reading Add comment October 2nd, 2008
It’s an article of well-placed faith among B2B companies – where sales cycles are nearly always lengthy – that lead nurturing is vitally important.
And that’s in good times, when you may have gotten used to picking off new business like it was low-hanging fruit. But as Anne Holland says in her SherpaBlog post, How to […]
Continue Reading Add comment July 10th, 2008
We’ve spilled a lot of ink recently over the desirability of cranking up your online marketing aggressiveness during uncertain or shrinking economic times (see for example our blog posts, “How a Website Makeover Can Help “Recession-Proof” Your Company” and “Recession, Reshmession… Don’t Let the Headlines Scare Your Company into its Own Private Downturn”). Such aggressiveness […]
Continue Reading Add comment June 5th, 2008
It may be tempting to think of search engine optimization (SEO) as an optional expense or activity… something that can be put off almost indefinitely, with no real harm done.
In reality, nothing could be further from the truth. By failing to optimize your website, your B2B is probably missing much if not most of […]
Continue Reading May 12th, 2008
It’s easy to get traumatized reading much of the current business news…
the Fed chairman saying that “recession is possible”;
the head of the NBER – which officially identifies recessions (after the fact) – saying that a “severe” recession is likely;
and grim news from the housing and financial sectors, almost daily.
Here’s something to keep in mind about […]
Continue Reading April 29th, 2008