Ambal Balakrishnan has done us a great service by collecting the thoughts of several experts on the subject above, then posting the collection in ClickInsights. His experts: Michael Stelzner, Stephanie Tilton, Cindy King, Michele Linn, Jonathan Kranz. We’ve picked out a “top nine” here; for the rest – plus more depth – just click on […]
Continue Reading Add comment February 23rd, 2010
We sing the praises of email, and many of our B2B clients use it pretty religiously, too …primarily for nurturing prospects in the pipeline. But what about email for lead generation? On the surface, it sounds great: its cost is so much lower than postal mail, and the results can be known much more quickly.
But […]
Continue Reading Add comment February 9th, 2010
We’ve been proponents of blogging for B2Bs for …well, certainly ever since we started this one back in ’06. We may have mostly emphasized its benefits of improving search-engine rankings, brand-building and demonstrating thought leadership; but your blog can certainly be a lead-generation tool as well.
Now along come two posts reminding us of that truth, […]
Continue Reading Add comment November 16th, 2009
What makes a compelling offer? The best answer to that emerges from testing, of course. But B2Bs typically are dealing with relatively low traffic volumes, so testing can take what feels like forever while your business stays in the doldrums. So some practical shortcuts to get you in the zone are in order.
Here are our […]
Continue Reading October 8th, 2009
Just wanted to alert you to alert you to this excellent post while it’s still fresh. As part of the ClickInsights Expert Interview Series, Ambal Balakrishnan posed our title question (above) to 6 industry experts. Clearly we don’t have space to reprise it all here; but we’ll provide a sampling of the takeaways from some […]
Continue Reading September 14th, 2009
One of our earliest posts was “To Register or Not?” – way back in late 2006 – in which we looked at both sides of the burning issue of whether or not to insist on collecting visitors’ strategic information in exchange for allowing them access to some crown jewel of your content suite (typically a […]
Continue Reading Add comment August 12th, 2009
It’s something every B2B is trying to do: make its scarce marketing dollars exert as much leverage as possible …especially on lead generation.
In his piece for DMNews, Mac McIntosh outlines eight steps for doing just that. It’ll be worth the click over to get the rest, but here are some of his recommended steps:
Focus on […]
Continue Reading Add comment August 12th, 2009