Just around 3 years ago, the major search engines began to incorporate material other than straight-text Web pages in their results listings, in pursuit of a nirvana they dubbed “universal search.” Today, you’ll see anything from video, images, and maps to news, podcasts, books, products and user reviews popping up in search results. Previously, we’ve [...]
Continue Reading Add comment August 26th, 2010
Sadly, there are a number of shady practitioners out there who will attempt to take your good money by promising virtually impossible-to-achieve results from search engine optimization (SEO). Worse, they would lead you to believe that their magical methods will succeed with virtually no effort on your part, as a B2B client firm. Folks, I’ve [...]
Continue Reading Add comment August 12th, 2010
Frequent readers of this blog are aware that we’re committed proponents of business blogging; here are just a couple of posts that have discussed its many benefits… Among social media, blogging is “still the one” for B2Bs How integrating a blog can help your B2B fast-track its marketing Perhaps we haven’t leaned quite hard enough [...]
Continue Reading Add comment August 5th, 2010
Ever avoid tackling a job because it just seemed too big to finish in your lifetime?? Sure… we all have. That’s one reason, we suspect, that online marketers avoid getting started with link building …despite the fact that everyone including the doorman has told them how absolutely vital it is to getting decent search-engine rankings [...]
Continue Reading Add comment July 29th, 2010
OK, we all know that content is king on the Web, and that content consists primarily of copy …copy that is interesting, relevant, and that follows best practices for Web writing, such as keyword usage, short sentences and paragraphs, bullets where possible, etc. But there’s one element that’s too often overlooked in the primers on [...]
Continue Reading Add comment July 22nd, 2010
A major update to Google’s indexing technology known as Caffeine went live back on June the 8th. It is not a change to the page-rank algorithm, it is a change to Google’s indexing infrastructure. In brief, I used to see changes in the index for our clients’ sites in about one to two weeks. I’m [...]
Continue Reading Add comment July 15th, 2010
I’ve been preaching the importance of inbound links to every client who’ll listen since …well, at least since Google went public. Why? …because in pursuit of search engine optimization (SEO), it’s perhaps the most critical element in improving your site’s position. I’m not minimizing the importance of sufficient and relevant content, keyword identification and density, [...]
Continue Reading 1 comment July 1st, 2010