It’s a fair question… and one we’ve blogged about fairly recently (PPC “vs.” SEO – a choice that really needn’t be made). Now along comes Tom Pick with one of his typically thoughtful pieces on the WebMarketCentral blog, giving us “7 reasons why companies need both”.
As usual, you’ll want to click on over to be […]
Continue Reading Add comment July 1st, 2009
Like eMagine, many B2Bs will ease into social media by way of starting a blog. Most of them will have that painful experience of “hitting a wall” once they run through the stuff they initially wanted to say.
Kipp Bodnar over at Social Media B2B noticed this, and now has given us “20 Ideas For B2B […]
Continue Reading Add comment June 25th, 2009
At this point, of course, it depends a bit on who you ask and how long you’re prepared to wait. Bing did have a good second week: based on ComScore numbers, Ina Fried over at CNET News reports that Bing added another percentage point (now up to a total of 3 points, post-launch) to its […]
Continue Reading Add comment June 23rd, 2009
It seems like once a week – at least – a client asks me, “Should we be doing SEO …or PPC??” So it was nice to come across a piece by Julie Batten for ClickZ, “Coordinating Organic, Paid Search Efforts” …with its title giving a pretty strong hint that the answer isn’t going to be […]
Continue Reading Add comment October 9th, 2008
All too often, we run into clients who tell us (or simply act as though) search-engine ranking is the most important goal of their online marketing. Truth be told, in many cases it’s not really the goal of the marketing exec nominally in charge of the effort, but that of someone one or two pay […]
Continue Reading Add comment September 25th, 2008
Over at marketingprofs.com, we came across some sage advice from Roxanne Lott in her piece, The Power of Search Within a Complex Sales Cycle. It’s a bit in the tried-&-true category; but because we continue coming across tech B2Bs who don’t realize or truly believe that search can help sell their $200K widget, we feel […]
Continue Reading Add comment September 11th, 2008
We sometimes get a call from a frantic prospect who says something like “I absolutely have to rank Number 1 on ‘convertible frammis’ by Monday.” Never mind that it’s Thursday afternoon, and that he means through organic search only …no PPC allowed.
We can only speculate as to what motivates a normally sane marketer to take […]
Continue Reading Add comment August 7th, 2008