We’ve blogged before about the dangers of B2Bs (usually their CEOs) focusing on their ranking on search engine results pages (SERP), to the exclusion of nearly everything else. Then there’s their willingness to exert virtually any effort in order to be “#1 by Monday” …anything, that is, except upgrade their site’s content, follow SEO best […]
Continue Reading Add comment February 18th, 2010
Anyone involved with B2B search marketing is well aware that it’s just not easy. After all, you’re dealing with prospects who are very intelligent, well placed in their firms, who are going to spend substantial time considering your solution (along with those of your competitors). Gimmicks just aren’t going to work in this scenario.
What’s worse, […]
Continue Reading Add comment February 2nd, 2010
Here’s a search engine optimization (SEO) pitfall that doesn’t get much press, so it’s sort of a “stealth” hazard: duplicate content.
As the term suggests, duplicate content occurs when two or more Web pages have the same content. This may sound implausible at first blush; but in fact it’s a big problem for B2Cs, who […]
Continue Reading Add comment January 21st, 2010
Let’s face it… the most critical pages we B2Bs develop for our websites – those that describe our products or services – are not very glamorous. In fact, they can often be pretty dry, dusty stuff. Compared to the latest tabloid story about Lindsey Lohan smoking while texting while driving under the influence, it’s never […]
Continue Reading Add comment January 5th, 2010
I don’t normally get into predicting the future; somehow, the here and now always seems to present sufficient challenges. But I usually enjoy reading where the experts believe things are going, and of course have at least as many subliminal opinions on the subject as the next practitioner.
So it was good to come across Rebecca […]
Continue Reading Add comment December 16th, 2009
We haven’t followed all the twists and turns very closely since our “Bing or bust?” post, a couple weeks after Bing’s announcement. Taking a fresh look today, what’s most striking is how very little the search-engine landscape has really changed.
According to comScore data, Microsoft’s share of US searches went from 8.0% back in May (just […]
Continue Reading December 10th, 2009
No question, search engine optimization (SEO) has risen quite a bit in importance among B2B marketers lately, in varying parts due to the ever-more-cluttered Internet and the consequent increase in search volume, and the desperate desire in the present economy to wring every last lead out of one’s marketing investment. That increase in perceived importance […]
Continue Reading Add comment October 14th, 2009