We’ve blogged before about how smart companies maintain or even increase their marketing spend during recessions; it’s the easiest and cheapest time to grow market share.
But let’s say you’ve made that case and lost, so budget cuts are looming; where should you make them, and what should you strive to hang on to, or maybe […]
Continue Reading August 17th, 2009
Most B2B blogging has been justified under the rubric of thought leadership, community, engagement and other such relative intangibles. But it can also have a powerful impact on search-engine visibility and hence lead generation, said Chris Baggott, CEO and co-founder of Compendium Blogware, in a Feature interview with B2Bonline.
Consider, Chris says, that the vast majority […]
Continue Reading Add comment August 5th, 2009
Yahoo and Microsoft today announced their joint search/advertising partnership, a deal that had been gestating since the turnover from Jerry Yang to Carol Bartz at Yahoo. “The reason the deal happened now is the recent success of Bing. I think it put pressure on Yahoo, as well as Yahoo not being able to turn it […]
Continue Reading Add comment July 29th, 2009
It’s bedeviled webmasters and SEM practitioners since the dawn of the Bing age a month or so ago. But in our analysis, and now with some good work by Julie Batten writing for ClickZ, it seems like “everything old is new again” (or maybe vice-versa).
Bing’s critical SERP-influencing elements appear to be…
Content – it’s king. If […]
Continue Reading Add comment July 16th, 2009
PPC is so easy to start that it’s also easy to do it wrong – or at least sub-optimally – and probably not even know it (kinda like how computers have enabled us all to screw things up much faster). So it was good to see that search marketing guru Todd Miechiels has updated this […]
Continue Reading Add comment July 10th, 2009
Here’s something I’ve noticed in a decade or so of managing and delivering search engine optimization (SEO) projects: one of the biggest causes of poor SEO results is lack of engagement by top executives …and in particular, the top-ranking marketing execs who authorize the project, and therefore have the greatest stake in its success and […]
Continue Reading Add comment July 8th, 2009
It’s a fair question… and one we’ve blogged about fairly recently (PPC “vs.” SEO – a choice that really needn’t be made). Now along comes Tom Pick with one of his typically thoughtful pieces on the WebMarketCentral blog, giving us “7 reasons why companies need both”.
As usual, you’ll want to click on over to be […]
Continue Reading Add comment July 1st, 2009